We’re proudly based in Baraboo, Wisconsin! While we don’t operate a fixed storefront, you can find us popping up at local events, private parties, festivals, and neighborhoods throughout Sauk County and beyond.
Yes! While we’re rooted in Baraboo, Sugar Rush Truck travels throughout Wisconsin for special events. We can serve Reedsburg, Sauk City, Portage, and surrounding areas. Have a request outside of Baraboo?
Contact us and we’ll do our best to make it happen!
Our truck is packed with classic frozen novelty treats. From classic ice cream sandwiches, ice cream bars, and popsicles, we bring these treats right to you in your neighborhood or at your event.
Absolutely! We cater all kinds of private and public events including birthdays, school functions, weddings, festivals, community celebrations, and corporate events in Baraboo
and nearby neighboring cities
Just fill out our booking form or reach out by phone or email.
Events in Baraboo are free to book. Nearby areas outside of Baraboo are charged a $25 travel fee. Contact us with details, and we’ll work out the best plan for your needs.
Sugar Rush Truck brings a nostalgic, family-friendly experience that’s as fun as it is delicious. As a locally owned Baraboo business, we focus on community, creativity, and the joy of bringing smiles to kids (and kids-at-heart). We’re more than just an ice cream truck—we’re a mobile celebration.
Follow us on social media for updates on upcoming events, locations, and weekly routes around Baraboo.
Yes, we do our best to stock allergy-conscious, gluten-free, and sugar-free treats. All nutrition facts are easily available when you visit the truck.
If you have specific concerns or requests, just let us know ahead of time so we can accommodate.
You can reach us through our website’s contact form, or email us directly. We’re also happy to connect via Facebook or phone.